La vuelta Benelli

Follow the journey of two Venezuelans through eight Latin American countries on their Benelli motorcycles specially designed to be leaders in the most extreme conditions.

CHALLENGE
In April 2012 Benelli wanted to enter the social networks with all the roar of its model Tre K 1130 Amazonas, a motorcycle made to live the most intense experiences in the off road world.

STRATEGY
This led to the creation of La Vuelta Benelli, a story documenting the dream of Venezuelans Dino and Héctor, who each set out on board a Benelli Amazonas, on a 24,000-kilometer route across the entire South American continent. A unique trip that left in its wake endless experiences, anecdotes, data and images that we publish weekly in the form of a log in a tab hosted on Facebook.

RESULTS
As a result, La Vuelta Benelli became a manual and reference for all those enthusiasts who long to leave their mark on the asphalt and undertake the adventure. We were their guides through the learnings of its protagonists and nurtured their dreams. Benelli made its presence felt on social media platforms and generated one-to-one conversations with users from day one.