Maizoritos - Campamento

Promotional website for Maizoritos de Alfonzo Rivas.

OBJECTIVE
With the concept of "Mucho gusto soy tu mundo" we have been teaching children what ecology is all about. To continue with this we wanted to do an activity that would catch their attention and increase awareness of the Maizoritos brand while still offering fun and educational content.

IDEA
We took the popular summer camp to the web. We concentrated all of the camp experiences - friends, fun, sharing, personal growth and green learning - into a digital space that brought all of those features together without having to wait for vacation to experience it. The first digital camp that leads you to win great prizes while learning to take care of the planet.

RESULTS
What started as a simple game, turned into an eco-friendly educational platform. The number of active campers reached 847, there was a 43% increase in new registrations and Facebook interaction increased by more than 50% during the month of the game.

Creative Direction: Juan M. Nino.
Art Director, UX/UI: Jhonatan Dominguez.
Web Designer: Jose A. Reyes.
Copywriter: Natasha Lashly.
Illustrations: Melani Altuve, Eder Salas.
Digital Producer: Hendember Herbas.
Agency: ARS DDB
Client: Alfonzo Rivas & CIA