MAIZORITOS - CARRERAS

Promotional website for Maizoritos de Alfonzo Rivas.

CHALLENGE
Maizoritos wants to connect with its consumers in a comprehensive way, mixing education, environmental awareness and nutrition. The challenge is to show children, youth and adults the world in a fun and current way so that they begin to love it and that love translates into care for the planet.

STRATEGY
To achieve this, the brand created the concept: "Mucho gusto soy tu mundo" (I am your world). It consists of different activities that build on the ecological platform. In this case, we wanted everyone to experience ecology in a fun way using a medium that is increasingly proving its relevance in 1-to-1 communication: the digital world.

IDEA
We created an interactive web game called "Carreras Maizoritos". For the first time, all users had the opportunity to go around the world, know its natural wonders and learn how to take care of them, without having to leave their homes.

RESULTS
- Participation of more than 2,000 runners.
- Hundreds of contents on ecology created solely for the game and subsequently used in social networks.
- 54 winners among all categories.

Creative Direction: Juan M. Nino.
Art Director, UX/UI: Jhonatan Dominguez.
Web Designer: Jose A. Reyes.
Copywriter: Natasha Lashly.
Illustration: Melany Altuna.
Digital Producer: Hendember Herbas.
Agency: ARS DDB.
Client: Alfonzo Rivas & CIA.