Nestea: Portu vs. Albino

Website to promote the new positioning of Nestea de Venezuela: "Con Nestea vacilamos todos" (With Nestea we all have fun).

Publicis had developed the concept "Con Nestea® Vacilamos Todos" for the Nestea campaign. So to give continuity to the campaign in digital media, we created two main characters to star in the commercials, one for the Portu (Portuguese) version and the other for the Albino version. Thus a friendly battle was created between the main characters of the commercials who are friends. The 2 of them together with their 4 friends decided to go on vacation to Margarita Island, but only 5 could fit in the car. So they decided that the Portu and the Albino should face each other in a series of challenges to get their place in the car.

We launched 5 challenges in videos that quickly went viral; they were divided into before, during and after, so that website users could guess who would win each week's challenge. The final challenge would be a tie-breaker, so we would give users the opportunity to vote for their favorite and this would be the winner of the spot on the cart. Finally, a drawing would be held among those who had guessed the most challenges to go with 5 companions to Margarita.

Creative Director: Juan M. Niño
Copywriter: Jacqueline López
Art Direction: Luis Palencia
Executive Supervisor: María Claudia Posadas
Digital Agency: Wikot
Digital Producer: Nova Technology
Production: El Living
Client: Nestea - (Nestlé)

(TV and Print Publicis Group Venezuela)

HOW IT STARTED

CHALLENGE 1: MECHANICAL SKILLS

CHALLENGE 1: THE PROBLEM

CHALLENGE 1: REACTIONS

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